Comprehensive Brand Identity & Packaging Design

Perez design teamed-up with fam to bring a delicious “Oat Drink” recipe into the highly competitive beverage market. Over the course of four years an entire brand was developed and brought to market. Components for the overall strategy included identity development, package design, POS displays, promotional and informational materials for wholesalers, distributers, and consumers alike. A comprehensive media plan also included PR, sponsorships, online social media campaigns, and athletic partnerships.

Assists: Words Kathy Valenti | Product Photography Steve Tague + Perez design