Pact it up, pack it in
A Bloomcrush project, pact was originally strainge, a b2b saas built ground-up to tackle complicated cannabis taxing laws. The pact name was a start-up pivot to bring to light the relationship – or pact – between taxing bodies and cannabis brands. The strainge name was understood mostly by cultivators and industry vererans, however the shift towards pact broadened our audience and was even more on point to the brand promise. Once the identity was finalized we focused on online assets for website, blog, and social media banners/components.