Diamonds in the puff
Brand Identity, Packaging Design
One of the initial steps of brand development is determining a product/market fit. Initial research and development varies from product to product. In the case of the ox brand, the team at Smokey Point Productions (Junes Edibles) had developed a process that solubilized ‘diamonds’ to a consistency perfect for cartridges (think golden clear terp sauce). The team was stoked and Perez design was tapped to develop a brand that would highlight cartridges containing cultivar specific profiles with zero additives – it was all about the flower. The mark was distilled for an audience that would appreciate the nuance and craft that was poured into every batch.