Brand Identity

A Bloomcrush project, strainge was a b2b saas built ground-up to tackle the complicated taxing laws that varied not only from state to state, but from county to county in the regulated markets. The name was coined to bring some familiarity to the the platform to longtime growers, OG licensees, while bringing some levity to the daunting world of taxes. As strainge was strictly a non-consumer facing brand, we had some fun developing a friendly mascot to represent how seemingly monstrous taxation regulations could be quite easily tamed.
Assits: Illustration Chuck Moser