Zero to 420
Comprehensive Brand Identity
Perez design developed the creative for one of Oregon’s most popular privately held (2013 – 20) Cannabis brands. Before there was an Adult-use market, the medical-market led the charge. At the time regulations were loose, and marijuana brands were few and far between – the ones that did exist had that commonplace stoney look-and-feel. With this in mind, our parameters were set: Start with a unique name, treat it as something more than just a marijuana brand, respect the history, and have fun with it. Over the course of four years, an entire brand platform was developed which spanned the entire creative spectrum from naming, product development, packaging, advertising, promotions, apparel, social media, and PR.