Brand Identity, Packaging Design, Advertising
Re-designing an existing product line is exciting, re-naming adds to the fun. With the expansion of their edible line-up to include more than just delicious jellies, it was time to update “Sweet Junes” to something that would engage an existing fan base, new consumers, and bud-tenders alike. An integrated program was launched to inform consumers and educate bud-tenders about new and upcoming edibles. Our springboard concept utilized a fresh illustration style, combining a surreal mashup of the product, ingredients, colors, and a variety of “Junes” to showcase the new edibles. We launched a colorful integrated packaging program utilizing illustration, photography, graphic elements, and playful product descriptions. Showcasing the entire family of products and maximizing shelf presence were supported through print and online media efforts.
Assists: Illustration Allison Reimold