Comprehensive Brand Identity

Clearly, it’s better in a BURRITO. Creating a targeted 420 friendly lifestyle brand encompassed a well-defined strategy that focused on sales through two primary channels, both driven by social media efforts. Naming and all design elements had to be approachable, and the voice had to be easily represented by influencers who genuinely used and loved the products.

Assists: Illustration Taylor Rose | Product Photography  Tyler Rowe