The Where to Eat Guide cover design

Icon design, agreement forms, map illustration

The Where to Eat Guide
Brand development
Creative development for a start-up dining guide. Perez design was commissioned to develop several facets to successfully introduce The Where to Eat Guide in the marketplace. The scope of the project included market research, naming, logo development, magazine layout, sales sheet design, icon design, business collateral development and initial website development.
Creative direction & design – Carlos A Perez
Illustration – Keith Witmer

Business card design

Sales elements

Logo design

Forget About it Golf

Brand development

Logo, book cover design, and marketing materials for a self published book about golf tips.

Creative director – John Furgurson, Carlos A Perez

Design -  Carlos A Perez

Illustrator – Keith Witmer, Carlos A Perez

Book cover design

Tips sheet design

Brand redevelopmet

The Source Weekly

Brand redevelopment

The Source was looking for a complete brand overhaul. Their previous mark lasted a strong 8 years, but it was time for a change. Carlos was also commissioned to redesign the magazine format as well. Next time your in Bend, Oregon – make sure to pick one up. Visit tsweekly.com.

Creative direction – Aaron Switzer, Carlos A Perez

Design  – Carlos A Perez, Elise Jones

Cover Illustration – Carlos A Perez

Central Oregon Community College – Community Learning

Brand development, advertising & print collateral

Commissioned to rebrand existing ‘Continued Education’ program offered by COCC

Creative director & design – Carlos A Perez

Marketing lead – Melissa Hochschild